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Our founder began her life of service as a volunteer for AmeriCorps VISTA in Family and Child Services at Birmingham Healthcare for the Homeless. Her mission was to collaborate with the local volunteers and onsite team to create My Place, a rehabilitation program that taught life skills to adults and children in need. This journey and her love of comedy lead to her creation of a local Comic Relief fundraiser to raise money for their program at a local Birmingham comedy club, which lead to HBO asking her to come to New York to assist with the production of Comic Relief 8. After the successful completion of her volunteer service, she went on to her career with The Birmingham News fundraising for the Newspapers in Education program, which grew to Marketing and then the President's Award in 2000 as the top Account Executive. Catherine noticed that the Health and Wellness was on the rise as the newspaper industry began to decline, and so she went on to over a decade of work as one of the most accoladed leaders in the spa industry. All the while, she still volunteered with various organizations and churches to assist with fundraising and philanthropies for those in need as her family grew and her career blossomed.
Flash forward to twenty years later. our founder was balancing a home in Boca Raton, Florida, a husband and three young children, and a position as the Spa and Leisure Director at the Forbes Five-Star Eau Spa in Palm Beach where she oversaw the Spa, Fitness, Children, Teens and Tennis programs. She decided to join the Junior League of Boca Raton in an effort to ensure her time and attention were still focused on volunteer work and to get more involved in the community. Believing in teaching children the importance of stewardship and giving back, she took her daughter with her to volunteer at a local homeless shower and laundry ministry. While handing out shower amenities and clothing, they were often approached by men asking for underwear. The men were visibly embarrassed to have to ask as they dropped their gaze, bowed their head, and spoke very softly when asking. There were no men's underwear to offer them, and the men left empty handed. One elderly gentleman wearing a veteran's hat was so disappointed and ashamed that he left without participating in the shower. They were so devastated for the men, that they decided to do something about it, and Fresh Helps was born.